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English

New Media Marketing

Class time： 2024-10-23 ~ 2025-04-01，Total 23 weeks

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Course introduction Learning syllabus curriculum evaluation
Chapter 1 Industry + technology: insight into new media marketing
1-1 The New Concept of New Media
1-2 Thinking mode of new media marketing
1-3 Development status and trend of new media Marketing
Chapter 2 Platform + positioning + planning: to determine the new media marketing strategy
2-1 Marketing platform selection
2-2 Role positioning of the marketing account
2-3 New media content planning
2-4 Marketing and promotion Planning
Chapter 3 Content + release: the implementation and release of new media content
3-1 Graphic editing and release
3-2 Video Editing and Release
3-3 Editing and publishing of other content
Chapter 4 Drainage + promotion: new media content drainage and dissemination
4-1 The first section of the new media publicity and drainage
4-2 Communication and Promotion of new Media
Chapter 5 Effect + optimization: new media marketing evaluation and review
5-1 Evaluation of the marketing effect
5-2 marketing review and optimization
5-3 Public Opinion and Risk Assessment of New Media
Teaching team
Botok Chief Lecturer

Botok E-commerce

Ning Luo Leading Institute

Guangxi Economic and Trade Vocational Institute

Yuanhua Xuan Leading Institute

Guangxi Economic and Trade Vocational Institute

Yuanyuan Tang Participating Institute

Qingyuan Industry & Commerce Technical School

Yanbing Qin Participating Institute

Qingyuan Industry & Commerce Technical School

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