中国 — 东盟跨境电商与AI应用China-ASEAN Cross-border E-commerc

Class time： 2026-06-28 ~ 2026-07-26，Total 4 weeks

The first 1 period

It has been carried out to the first week 1 · Number of participants：38 · Total Credits：5.00 | Added to favorites Favorites

Course introduction Learning syllabus curriculum evaluation

Chapter 1 中国-东盟数字经济红利 The Digital Dividend from China-ASEAN Economic Cooperation

1-1 中国-东盟数字经济合作现状Current State of China-ASEAN Digital Economy Cooperation

1-2 RCEP与东盟商品的中国市场新通道 RCEP and the New Channel for ASEAN Goods into the Chinese Market

1-3 东盟电商潜力与市场选择 ASEAN E-commerce Potential and Market Choices

1-4 跨境电商从产品交易到数据驱动转型 Cross-border e-commerce: transitioning from product-based trading to data-driven operations

1-5 Alipay+与PromptPay跨境支付打通方法 Integration Method of Alipay+ and PromptPay Cross-Border Payments

Chapter 2 AI帮你找到下一个爆款AI Helps You Find the Next Bestseller

2-1 免费AI工具解析买家评论Free AI Tool for Analyzing Buyer Reviews

2-2 AI选品三筛法锁定爆款Three-Step AI Screening Method to Identify Bestsellers

2-3 AI智能选品助力桂品出海东盟Smart Product Selection Helps Guangxi Products Go Global to ASEAN

2-4 轻投入AI测款快速验证市场Low-Investment AI Product Testing for Rapid Market Validation

2-5 AI预测跨境电商爆款产品AI-Powered Prediction of Bestselling Products in Cross-Border E-commerce

Chapter 3 AI创作与智能营销增长AI Content Creation and Intelligent Marketing Growth

3-1 跨境电商实现从流量驱动到智能驱动Cross-border E-commerce: From Traffic-driven to Intelligence-driven

3-2 AI在跨境电商全链条的应用场景AI Application Scenarios Across Cross-border E-commerce Full Chain

3-3 AI生成多语种爆款商品文案AI-generated Multilingual Hit Product Copy

3-4 AI智能客服赋能售前售后服务AI-Powered Smart Customer Service Empowering Pre-Sales and Post-Sales Support

3-5 数字人直播助力跨境电商营销Digital Human Livestreaming Empowering Cross-Border E-Commerce Marketing

3-6 AI赋能跨境电商私域流量运营AI Empowering Private Traffic Operations in Cross-Border E-Commerce

Chapter 4 从卖货到卖IP的跃迁From Selling Products to Selling IP: A Strategic Leap

4-1 AI助力品牌从卖货到卖IP转型AI Empowers Brands to Transition from Selling Products to Selling IP

4-2 中国品牌在东南亚的本土化运营策略Localization Strategies of Chinese Brands in Southeast Asia

4-3 AI赋能东盟农村电商发展AI Empowering the Development of Rural E-Commerce in ASEAN

4-4 Shopee与Lazada与TikTok Shop平台对比Comparison of Shopee, Lazada, and TikTok Shop Platforms

4-5 东南亚直播带货的起号与增长逻辑The initiation and growth logic of livestream selling in Southeast Asia

Chapter 5 智慧供应链与海外仓布局Smart Supply Chain and Overseas Warehouse Layout

5-1 海外仓次日达降低跨境退货率Next-day delivery from overseas warehouses reduces the cross-border return rate

5-2 AI助力跨境电商备货预测AI-Powered Inventory Forecasting for Cross-Border E-Commerce

5-3 东盟跨境物流运营要点Key Points for Cross-Border Logistics Operations in ASEAN

5-4 桂品出海边境仓建设与运营Construction and Operation of Border Warehouses for Guangxi Products Going Global

5-5 人工智能+丝路电商新机遇New Opportunities for Artificial Intelligence + Silk Road E-commerce

Chapter 6 AI时代的红线与风口Red Lines and Tailwinds in the AI Era

6-1 人工智能时代的电商法律红线 The Legal Red Lines for E-commerce in the Age of Artificial Intelligence

6-2 AI时代电商流量规则的新变化New Changes in E-commerce Traffic Rules in the AI Era

6-3 人工智能如何改变电商行业How Artificial Intelligence Is Changing the E-commerce Industry

6-4 东盟跨境电商+AI的三大风口Three Major Opportunities for ASEAN Cross-Border E-commerce + AI

Teaching team

禤圆华 Chief Lecturer

禤圆华，教授，高级实验师，一级电子商务师。

黄荣媚 Leading Institute

刘珈如 Leading Institute

蓝雨晖 Leading Institute

陈韵宇 Leading Institute

朱世方 Leading Institute

徐永钶 Participating Institute

王袁丽 Participating Institute

罗一清 Participating Institute

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中国 — 东盟跨境电商与AI应用China-ASEAN Cross-border E-commerc

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