本课程以“中国—东盟跨境电商与AI应用实战”为主题，系统覆盖从起盘、选品、内容营销、品牌建设、物流供应链到合规风控的六大模块，共30个知识点。课程立足RCEP框架下中国—东盟数字经济合作红利，聚焦东盟电商市场潜力与差异化选品策略，深入讲解AI在买家评论分析、爆款预测、多语种文案生成、智能客服、数字人直播及私域流量运营等全链条场景中的实战应用。同时，课程涵盖Shopee、Lazada、TikTok Shop等主流平台对比、海外仓与边境仓布局、跨境支付互联互通（Alipay+与PromptPay），以及AI时代电商法律红线与流量规则变化。通过“理论+工具+案例”三位一体教学，帮助学员掌握从卖货到卖IP的品牌跃迁路径，把握人工智能与丝路电商融合发展的新机遇，实现中国—东盟跨境电商的实战突破。

This course, titled China–ASEAN Cross‑border E‑commerce and AI Applications in Practice, systematically covers six core modules—market entry, product selection, content marketing, branding, logistics and supply chain, and compliance—across 30 knowledge points. Grounded in the digital economy dividends of China–ASEAN cooperation under the RCEP framework, the course focuses on ASEAN’s e‑commerce potential and differentiated product selection strategies. It provides in‑depth instruction on AI applications throughout the entire value chain, including buyer review analysis, sales forecasting, multilingual copy generation, intelligent customer service, digital human live streaming, and private domain traffic operations. The curriculum also compares major platforms such as Shopee, Lazada, and TikTok Shop, addresses overseas and border warehouse deployment, explores cross‑border payment integration (Alipay+ and PromptPay), and examines legal compliance and shifting traffic rules in the AI era. Through an integrated teaching approach combining theory, tools, and case studies, participants will learn to evolve from product‑selling to IP‑building, seize new opportunities at the intersection of AI and the Silk Road e‑commerce, and achieve tangible breakthroughs in China–ASEAN cross‑border e‑commerce.